The MM-LS program provides students with advanced education preparing them for highly-skilled jobs.
While adhering to the educational objectives concerning the field of study of the program, the MM-LS program has the following goals:

• to strengthen the conception of marketing as a set of tightly integrated processes inter-operating with other functions of the company;
• to provide solid grounding in the cultural, methodological and professional aspects of marketing management, with an approach that combines the latest interactive information and communication technologies;
• to develop analytical skills needed to understand and interpret the social and economic changes affecting the evolution of demand, competition, and the distribution system, from an international perspective;
• to actively participate in strengthening resources and key company competencies, namely marketing resources and market orientation (to achieve positive company performance).

Program Director: Antonella Carù