Analysis and long term strategy of the secondary south-western airport of Trapani-Birgi

In most of the Italian national published literature, the Trapani Birgi airport has received relatively little or none attention and has been very much overshadowed by the airline sector or by other major airports. Attitude towards this south-western airport should change as for its recent growing role for the Sicilian regional economy, besides the undisputed local effects.
Using specialized aviation reviews, economic researches and questionnaires at a very practical focus, this study provides a comprehensive and appreciated trend analysis of Trapani airport highlighting its two major key aspects, the traffic growth and the financial performance.
Afterwards the arriving of the low cost carrier Ryanair in 2006 which seems having increased the international nature of this industry, the airport’s account remains weighted by costs showing a negative trend. The emphasis here is on the economic and commercial areas at a strategic level and this research wishes analysing the long term strategies of Trapani airport as a complex business requiring a range of managerial competencies and corrective actions.
Finally it is intention of this study foreseeing its future developments and interlinks to the surrounded area so to enable the reader to acquire a broad and up-to-date insight of this state-controlled enterprise.