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A corpus-based analysis of on-line texts promoting tourist accommodation in the UK and in the USA

The aim of this dissertation is to carry out a contrastive analysis of a corpus of tourist promotional texts in English taken from the Web, nowadays’ major source of information. The tourist texts which I have collected are promotional and concern different types of accommodation (i.e. hotels, hostels, cottages, B&B and castles) in two English-speaking countries: the United Kingdom and the United States of America. My investigation aims to highlight some similarities and differences in the use of evaluative adjectives between the texts that introduce the typologies of accommodation which belong to the two different cultures. In doing so, some of the most distinctive proprieties of the language of tourism will be researched and analyzed.

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INTRODUCTION The aim of this dissertation is to carry out a contrastive analysis of a corpus of tourist promotional texts in English taken from the Web, nowadays‟ major source of information. The tourist texts which I have collected are promotional and concern different types of accommodation (i.e. hotels, hostels, cottages, B&B and castles) in two English-speaking countries: the United Kingdom and the United States of America. My investigation aims to highlight some similarities and differences in the use of evaluative adjectives between the texts that introduce the typologies of accommodation which belong to the two different cultures. In doing so, some of the most distinctive proprieties of the language of tourism will be researched and analyzed. The reason why I decided to focus on the tourism industry is my genuine interest in the world of tourism and travels. In fact, one of my goals is to find a job in this interesting and dynamic sector. Another reason is that I have often looked for information about my holiday destinations and reserved my accommodation online. It is necessary to say that I have always been fascinated by the language of tourism and I think that the language used on the Web has a very important role in order to sell a product. Therefore, the focus of my dissertation is on lexis and, in particular, on the use of evaluative adjectives in online tourist texts. The corpus analysis has been realized with the assistance of corpus processing software, AntConc 3.2.1 w. The first Chapter of this paper deals with the topic of tourism and, in particular, with the importance of the Web source in today‟s tourism industry. In addition, some of the most important properties of the specialized discourse of tourism have been introduced. In the second Chapter evaluation is defined and the reason it is made clear why it is strictly connected with my work. The works of authoritative scholars are reviewed and reference is made, in particular, to studies on adjectivisation on the web. The third Chapter is devoted to the corpus analysis. A brief introduction of AntConc software is given and the methods of corpus linguistics are described. Subsequently, a study of the frequency of adjectives for each type of accommodation is provided and evaluative adjectives are analyzed. Through the analysis of the frequency lists of adjective for each accommodation types, cultural and linguistic differences are pointed out. Other aspects on which the investigation is focused are evaluative clichés and pre- modification of the noun phrases.

Laurea liv.I

Facoltà: Lettere e Filosofia

Autore: Sara Salmaso Contatta »

Composta da 54 pagine.

 

Questa tesi ha raggiunto 339 click dal 24/11/2011.

 

Consultata integralmente 3 volte.

Disponibile in PDF, la consultazione è esclusivamente in formato digitale.