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The webinar as a promotional tool

This paper examines how companies use the webinar as a business tool for promotion, to demonstrate their products or services. The ability to talk to a public at a distance is a powerful tool that many companies are now exploiting to engage in conversations and improve relationships with their customers, or to collect potential ones.

Mostra/Nascondi contenuto.
1 Introduction Webinar is a blend for web and seminar, and it is a neologism that defines a synchronous meeting that takes place online. Webinars are used to conduct meetings, presentations, demonstrations or training sessions. During a webinar participants can view documents and applications through internet connection on their computers, and audio sharing allows presentation and discussion. The key features of a webinar are shared content and interactivity, which let each participant attend a real-time session and participate actively. Webinars have many benefits. Since audience can be anywhere in the world, they reduce travel costs. Besides saving time and costs, the benefits include increasing team productivity, removing distance, reaching more attendees than face-to-face presentations. A webinar software offers a series of features to present, collaborate and share information. All of these features give many opportunities to increase the number of participants, without losing the interactivity of the face-to-face experience. Webinars are hosted by many companies, including organizations, corporations and educational institutions. As new, dynamic and easy communication tools, they have become very popular. There are many types of webinar and the purpose determines the way content will be delivered: organizations may use webinars to create, share, collaborate, improve, promote and sell. This paper examines how companies use the webinar as a business tool for promotion, to demonstrate their products or services. The ability to talk to a public at a distance is a powerful tool that many companies are now exploiting to engage in conversations and improve relationships with their customers, or to collect potential ones. After describing the main features of the webinar and its technology, this paper shows the roles involved in the creation, preparation and delivery of a webinar, explaining the actions that precede the webinar itself as creation, invitation and registration. The second chapter is focused on multimodal communication in a virtual environment, and on use and function of interactivity tools. The final chapter is a case study that analyzes how a company uses the webinar for promotional purposes.

Laurea liv.I

Facoltà: Lingue e Letterature Straniere

Autore: Silvia Gallitto Contatta »

Composta da 23 pagine.

 

Questa tesi ha raggiunto 95 click dal 29/11/2012.

Disponibile in PDF, la consultazione è esclusivamente in formato digitale.