Innovation, Opportunities and Outlooks in the Music Industry

The music sales are the part of the music industry that shows in the clearest way how big have been the changes during the last decade. In the other parts of this market it maybe takes to be familiar with music dynamics to figure out the changes. Concerning sales everyone realized in the last ten years that music shops have hugely reduced their turnover and that on-line sales got hyperpopular.
The most representative case is the Blockbuster’s one that, despite not being only a music store, failed because didn’t switch its business to the online market.

The stores

The classical physical music stores still exist all around the world. They pretty often turned into multi-media shops but they still sell music.
Despite this the number of physical sales slowed down enormously. The trend of the last years show an increasing percentage of digital sales against a lower physical percentage. In 2013 the marketshare is 39% digital sales and 61% physical sales.


The online stores

The first on-line store that today is the biggest music store of the world is iTunes. iTunes was opened in 2003 and became the biggest world music shop in 2010.
The today’s online music market is composed of around 50 competitors. iTunes is the most popular one. The Xbox Store form Microsoft is the one with the biggest catalogue (30 million songs). [...]