Questo sito utilizza cookie di terze parti per inviarti pubblicità in linea con le tue preferenze. Se vuoi saperne di più clicca QUI 
Chiudendo questo banner, scorrendo questa pagina, cliccando su un link o proseguendo la navigazione in altra maniera, acconsenti all'uso dei cookie. OK

The market expansion opportunities for a European manufacturing company in a foreign European country: the case of an Italian air conditioning company, RHOSS S.p.A and the market opportunities in the UK

L'anteprima di questa tesi è scaricabile in PDF gratuitamente.
Per scaricare il file PDF è necessario essere iscritto a Tesionline.
L'iscrizione non comporta alcun costo. Mostra/Nascondi contenuto.

MA European Business - Dissertation in European Business Strategy 10/09/2000 Fabrizio Biscotti Dr. Steve McGuire 1 INTRODUCTION The aim of this dissertation is to understand whether an Italian medium sized manufacturing company would have profitable market opportunities exporting to the UK. The study focuses on a particular production that is residential air conditioner. The research statement is base on the case study of an Italian company, RHOSS S.p.A. and in general can be summarised as follows: �can a medium sized European company profitably enter the British market of residential air conditioning?�. To find an answer, we developed an analytical research based on the theory that strategic thinking is based on strategic analyses. The first chapter explains the theory that stays behind the business environment analysis and resources analysis of a company, supported by the explanation of the existing links with strategic marketing. The second chapter is entirely dedicated to the actual study of the company: the environment in which operates, its peculiarities, its products and its existing marketing strategies. The third and last chapter is concentrated on the study of the British existing market of residential air conditioners and on the study of the possible market segment, the South East, that could offer better opportunities for residential air conditioners. Besides, the chapter describes the results of two surveys in which potential customers and experts of the market explain their opinions about residential air conditioning in the South East. The results of the survey and the information on the market are linked to the resources of RHOSS S.p.A. through the SWOT analyses. Eventually, the conclusions can only give a negative answer to the research statement. At this stage, for a European SME, it is almost impossible to enter profitably the UK market of residential air conditioning since the demand is virtually non-existent. However, the research has highlighted the opportunities offered by business air conditioning that could possibly be the first step to enter the British air-conditioning market.

Anteprima della Tesi di Fabrizio Biscotti

Anteprima della tesi: The market expansion opportunities for a European manufacturing company in a foreign European country: the case of an Italian air conditioning company, RHOSS S.p.A and the market opportunities in the UK, Pagina 4

Tesi di Master

Autore: Fabrizio Biscotti Contatta »

Composta da 90 pagine.

 

Questa tesi ha raggiunto 1168 click dal 20/03/2004.

 

Consultata integralmente una volta.

Disponibile in PDF, la consultazione è esclusivamente in formato digitale.