identity, materiale disponibile:

  • Azimut-Benetti: una Corporate Identity tra lusso e sostenibilità

    Autore: Alessio Manfrin

    Abstract: I beni di lusso sono per definizione poco ‘equi’ e nella loro produzione è insito un grande utilizzo di risorse che ricade, invece, piuttosto equamente, sulla società intera. Alcuni di questi beni poi, sono anche grandi fonti di inquinamento, il che favorisce ancora di più la percezione dei rischi ambientali e l’intolleranza, da parte di certe categorie sociali, verso questi tipi di beni. Un esempio lampante di questo fenomeno è fornito dai disincentivi all’acquisto di auto fortemente »

  • The imagery of the castle in Edgar Allan Poe

    Autore: Gioia Nasti

    Abstract: This thesis wants to reveal the element of the house in Poe, in particular that of the castle, as a reflex of the characters' inner space: the perceptive element analyzed through the narrators' eyes reveals the architectural structures and the furniture in these four stories, are preparatory to the development of the story, explain and transform it. At the same time, the characters influence the environment around them, finding the connection between their psychic evolution and the following »

  • Transgressive Genders, Transgressive Genres: the Gothic in Muriel Spark and Carson McCullers

    Autore: Jagoda Paulina Piotrowska

    Abstract: As a literary genre, the Gothic is a difficult subject to deal with. Though its principal themes and features can be easily enumerated, the genre itself is extremely mutable and generically impure. Hence, among haunted houses, evil villains, ghosts, gloomy landscapes, madness, terror, suspense, horror, all univocally classified as “gothic,” the essence of the genre remains unclear. The reason being the Gothic’s obsession with transgressing boundaries. The scope of the following dissertation is »

  • Car manufacturers’ annual reports: a linguistic analysis of corporate culture and values

    Autore: Chiara Balboni

    Abstract: This thesis aims at identifying the corporate culture and values communicated by car manufacturers by means of a detailed linguistic analysis of some narrative parts of their Annual Reports. It corresponds to a computerised investigation of a corpus of Annual Reports published by five international automakers: Fiat Group, General Motors Corporation, DaimlerChrysler AG, Renault SA and Nissan Motor Company. The corpus collects the Annual Reports which each company published on the Web between »

  • Poststructural Notions of Language and History in the Novels of Julian Barnes

    Autore: Daria Przybyla

    Abstract: In my thesis I elaborate on the literary creativity of Julian Barnes. My paper consists of two chapters entitled Language as Identity and Difference and History in Time and Space. The predominating part of each chapter is devoted to the position of individuals competing with meta-narratives of language, history, politics, religion, and culture. The ultimate outcome of the protagonists’ proceedings is ambivalent in the sense that their efforts are successful only to some extent. However, at the »

  • The Status of Metaphor in (De)Constructing Historical Master-Narratives in the Novels of Julian Barnes and Graham Swift and Kazuo Ishiguro

    Autore: Daria Przybyla

    Abstract: The following thesis consists in an attempt at synthesising several problems connected with narrating historical representations by means of metaphors. It examines the functions metaphorical narratives may attend in order to (de)construct historical identities as well as the places metaphors may occupy in the order of discourses. Divided into three chapters, the dissertation deals with the ‘spectacular’ and the ‘performative’ potential of figurative speech assembled in historical narrations »

  • Il ruolo della donna nella pubblicità

    Autore: Ilaria Di Russo

    Abstract: Advertising is one of the chief ways in our culture that images of women are presented to women. lt is pervasive, public, powerful. Advertising talks to women, giving messages about products and brands. Advertising talks about women, communicating messages about their identity. In a time when women are reassessing old and new images of themselves, advertising has an important role to play. To understand the images of women that women want to see reflected in advertising: • How do women »

  • ''Identità di marca, immagine e strategie di estensione''. Il caso Bvlgari

    Autore: Marco De Iapinis

    Abstract: Lo scopo di questo lavoro di tesi è di evidenziare il ruolo strategico della marca nei processi di creazione di valore delle imprese, focalizzandosi in particolar modo sulla strategia di estensione di marca (brand extension). La corretta definizione ed implementazione di tale strategia richiede una gestione attentissima dell’identità di marca (brand identity) e una profonda conoscenza della brand equity. Il primo capitolo si focalizza sulla comprensione di cosa è una marca moderna e come è »

  • Il brand management: dalla creazione alla gestione del valore della marca

    Autore: Giorgio Ludovici

    Abstract: A differenza di venti anni fa, oggi, se si indaga sulle strategie di marketing di qualsiasi azienda, si può facilmente notare come la comunicazione sia diventata un elemento di grandissimo rilievo e importanza per tutto il management aziendale. L’obiettivo prioritario dell’impresa moderna, oltre ai profitti, è quello di farsi conoscere dai consumatori e di cercare di rimanere presenti nelle loro menti. Naturalmente, prima di fare ciò, è necessario creare, possedere e delineare alcuni punti di »

  • The Manon of Guinea: a people living on borderlands

    Autore: Ligeia Studer

    Abstract: This study provides an extensive analysis of the historical, social, and political events experienced by the Manon communities of Guinea. Looking at the Manon of Guinea as marginal communities residing in the forest area, and looking at their geographical location and history will provide us with important insights into how a group, as one instance among many other groups in Africa, can experience social and economic decline as a consequence of colonialism and territorial separation. Before »