Strategic Venue Management Process: a Model to Maximize the Value of Venues

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5 policies to assure achievement of the main goals and implement adequate programs that will guarantee organization’s efficiency and effectiveness. Considering this cornerstone as a starting point, the thesis illustrates the “Strategic Venue Management Process”: it is a model that tries to fulfil facility managers' needs by providing a set of different strategic approaches, which will ensure organization’s continuity, and a body of managerial instruments that will give them the proper skills to “Sweat the Asset” and maximize the venues value. The study is based on a model of Strategic Sport Management written by Hoye, Smith, Westerbeek and Stewart and published in the book “Sport Management: principles and applications” in 2006. Their successful strategic process fitted for the Sport Management has been adapted to Venue Management, trying to keep unchanged its original template and structure. It consists of five phases: Strategy Analysis, Strategy Direction, Strategy Formulation, Strategy Implementation and Strategy Evaluation. Each phase is strictly related to others and the whole process consists of an iterative approach seeking for a continuous organization’s improvement. The thesis is completed by other two chapters. The opening chapter assesses the key factors that are influencing global stadia and arenas marketplace providing a broad insight into the structure, size and trends that typify the facilities and events sectors. This “big picture” information is used to briefly elaborate on the key drivers of success

Anteprima della Tesi di Pierluigi Zacheo

Anteprima della tesi: Strategic Venue Management Process: a Model to Maximize the Value of Venues, Pagina 2

Tesi di Laurea

Facoltà: Ingegneria

Autore: Pierluigi Zacheo Contatta »

Composta da 146 pagine.

 

Questa tesi ha raggiunto 1201 click dal 24/09/2008.

 

Consultata integralmente 7 volte.

Disponibile in PDF, la consultazione è esclusivamente in formato digitale.