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The market expansion opportunities for a European manufacturing company in a foreign European country: the case of an Italian air conditioning company, RHOSS S.p.A and the market opportunities in the UK

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MA European Business - Dissertation in European Business Strategy 10/09/2000 Fabrizio Biscotti Dr. Steve McGuire 4 resources of the company. The result of a series of strategic decisions is the definition of the central character and image of a company, its individuality in the eyes of its members and various publics, and the position it will occupy in its market. Of this �pattern of decision�, in an established corporation there may be some aspects that are unchanging over long periods of time; examples could be the commitment to high technology, quality or simply good labour relations. However, there are even aspects that need to be changed according to the contingency such as: product lines, merchandising, manufacturing process etc. The importance of the �pattern� can be then articulated in the idea that �interdependence of purposes, policies and organized action [are] crucial to the particularity of an individual strategy and its opportunity to identify competitive advantage 6 �. According to Lynch 7 , there are three core areas of corporate strategy: 1. Strategic Analyses: involves the study of the organization, its objectives and mission. More specifically, it refers to the examination that stakeholders, and in particular senior managers, conduct on the relation between the company and its environment, as well as analysing its resources. 2. Strategy Development: this area focuses on the strategic options that have to be developed and subsequently selected to allow the company to be successful. The strategy has to be built on the peculiar skills of the organization and on the relations with the outside environment (suppliers, customers, distributors and government); for many organizations, this means, that they have to develop advantages over competitors that are sustainable over time. 3. Strategy Implementation: The options that have been selected, need to be developed, surmounting all the difficulties connected with motivation, power relationships, government negotiations etc. 6 Ibidem. 7 Lynch, R. (1997), Corporate Strategy, Maidstone: Pitman Publishing, page 17.

Anteprima della Tesi di Fabrizio Biscotti

Anteprima della tesi: The market expansion opportunities for a European manufacturing company in a foreign European country: the case of an Italian air conditioning company, RHOSS S.p.A and the market opportunities in the UK, Pagina 7

Tesi di Master

Autore: Fabrizio Biscotti Contatta »

Composta da 90 pagine.

 

Questa tesi ha raggiunto 1168 click dal 20/03/2004.

 

Consultata integralmente una volta.

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