7  
  
IN T R O DU C T I O N 
 
The word tabloid is an old one that derives from the pharmaceutical field, in 
fact a tablet is still a name we give to a particular form of administering 
medicine. The term was then transferred to the media for the narcotic effect 
that both things had on their users and for the compressed form that kind of 
journalism have. So in the first part of the 20
th
 century the term was used to 
refer to the smaller size newspapers, with short articles and a large use of 
photographs and a particular concern for entertainment. This kind of 
journalism was considered less serious than that practised by the 
broadsheets, the newspapers characterized by a larger size and longer 
articles that regarded hard news.   
Academics and readers have seen that this discrepancy is being filling by 
the current tabloidization trend. The word tabloidization is a fairly new one 
used to indicate the process through which the quality press adopts some of 
the tabloid features. 
There are many definitions of this word. There is                                                             according to which tabloidization is            downgrading of hard news and 
upgrading of sex, scandal and infotainment         Jostein Gipsrud in
8  
  
                                                                                                                           1
 says that, 
     abloidization... connotes decay, a lowering of journalistic standards that 
ultimately undermines the ideal functions of mass media in liberal 
democracies     Justice G.N.                                                                                                                Page                                                                                         A shift by the media away from 
national and international issues of importance to a more entertainment or 
gossipy style of journalism that focuses on lifestyle, celebrity, entertainment 
and crime/scandal.   2
 For Martin Conboy            abloidization is a refinement of 
a commercialized journalism which prioritized the desires of advertisers to 
reach large audiences above all other concerns.   3
 Colin Sparks in Tabloid 
Tales says that there exists a movement of the serious media toward the 
news values of the tabloids, so this change bring the serious media more in 
line with the latter. And finally, in Media Circus- The Trouble with 
                                                , Howard Kurtz describes tabloidization as an overall 
decrease in journalistic standards and in hard news with the increase of soft 
news. Moreover, Kurtz adds that when the newspapers talk about politics a 
change has been noticed looking at what voters should know in order to 
                                                                                                            
                                                                                                                      
1
   Jostein                                                                                                                                                                                                                       John  Tulloch  (2000)   Tabloid  Tales :  global  debates   over  media  standards,     Lanham  
(Maryland)/Oxford,  Rowman  &  Littlefield  Publishers  
2
   Justice  G.N.  Ray  (2006)   Press  Council  of   India  at  Seminar  organised  by  the  Public  
Relations  Society  of  India  and  Mass  Media  Centre   Government  of  West  Bengal  
   Tabloidization  of  the  Media:  The  Page  Three  Syndrome                                                        the  
Abaninddra  Sabhaghar,  Kolkata.  
3
   Martin  Conboy  (2006)   Tablo id  Britain:  constructing  a  community  through  language  
London,    Routledge  pag.  207  
9  
  
Tabloidization is a process that can be evaluated over a long period of time 
and it is not an internationally uniform process. So, it is particular relevant 
to evaluate it comparing different countries. So, in this study we are going to 
adopt a cross-national standpoint. 
The objective of this study is to compare the Italian press with the 
Anglophone counterpart, and in particular to focus attention on the 
tabloidization process among these countries.  
First of all, we are going to discover the historical background of both the 
Italian and Anglophone press. Then, we are going to focus on the language 
used by both broadsheets and tabloids and trace differences and similarities 
of the two faces of English press.  And, finally, a comparison will be made 
between the Italian and the Anglophone press.
10  
  
C H APT E R O N E 
 
T H E H IST O RI C A L B A C K G R O UND O F T H E 
I T A L I A N A ND A N G L O-SA X O N PR ESS 
 
1.1 The X V I and X V II centuries  
To trace the history of newspapers we should go back some five 
centuries. There are different reasons that made possible the birth of 
journalism:  
-the Renaissance movement and the Reformation that created the 
basis for a freedom  of conscience, the latter putting at the centre of 
the doctrine the free individual interpretation of the Revelation;  
-the development of the market economy during the sixteenth and 
seventeenth  centuries that broke the everyday life and created a new 
social class. 
- the formation of countries with a centralised power that made 
possible the birth of regular and official postal services.
11  
  
In reality, in order to fully see these changes a long time would be 
required
4
. 
 In the Renaissance  handwritten newsletters circulated privately 
among merchants in Europe. In these newsletters there were various 
information that regarded the economic, political and social fields 
and included also information about wars.  
So, t                                                                                                                                                    but it gave a great help for a faster and larger spread of news.  
In England, the first successively published title was The Weekly 
Newes of 1622, but the first true newspaper in English was the 
London Gazette of 1666. 
In Italy, the first gazettes were published every seven or fifteen days 
at the beginning of the seventeenth century. These gazettes coexisted 
for a long period with handwritten news sheets. The cities in which 
were published the first Italian gazettes are Florence and Geneva.  
Before having gazette that published regularly and periodically there 
was a long path to be covered.  
At the beginning, the gazettes were not provided of headlines and 
presented only a few foreign news that regarded the Courts and a 
                                                                                                                      
4
  Giovanni  Gozzini(2000)   Storia  del  giornalismo   Torino -‐  Milano,    Mondadori  Bruno   pagg.  7 -‐
8  
  
12  
  
little bit of local news. The news included in the gazettes were 
twenty days old and they were little sized with few pages, two or 
four per gazette. The number of pages were raised only in the second 
half of the century when the sales were supported also by 
subscriptions. 
5
 
There was a very little room for freedom because the European 
monarch felt that their centralised power was threatened by the 
printed news of their acts.  For this reason, in all Europe the entire 
press was under the control of the Lord of a given region thanks to 
                                                                                                                                                             preventive censorship.  
In England the spread of news provoked by the press worried the 
Tudors. Their concern was about the maintenance of their political 
authority and the stability and integrity of the realm. So, the Tudors 
began to control this new technology and the flow of the political 
information. In fact, the print was the object of some of the 
proclamations issued in 1530 and 1538. But then, its role began to be 
                                                                                                                                                                      were widely spread by printed news pamphlets written by people 
loyal to the crown.  
                                                                                                                      
5  Ibidem  pag  15 -‐18  
13  
  
Among the proclamations dedicated to the printed material there is 
the Royal Charter of 15                                                                                                   was founded. Thanks to their membership in the Company the 
printers regulated their own output from within. The punishment for 
publishing something illicit were reserved to the crown. The illicit 
material circulated anyway, notwithstanding the harsh punishment it 
could led, because there was a ready market and thus a good profit 
margin. Often prohibition and restriction were little more than 
belated attempts to prevent what was already happening: a large and 
common circulation of news by the middle of the sixteenth century 
that was difficult to police. It was remarkable not only for the width 
of this phenomenon, but also the variety of forms that were adopted. 
So, not only mercuries, pamphlets and newsletters were printed, but 
also ballads and proclamations that dealt with rumours, plots, 
rebellions, battles and executions.
 6
 In the late sixteenth century there 
was also an increasing number of newsletters dealing with 
sensationalised news of murderers, witchcraft and strange apparition, 
issues that avoided the political and religious field. The manuscript 
newsletters were or simple translations of foreign events or report of 
strange happenings. They lacked of a fundamental ingredient of the 
nowadays journalism: the periodicity. In addition, they were more 
expensive and thus their distribution was more restricted to an elite 
                                                                                                                      
6
  Martin  Conboy  (2004)   Journalism.  A  Critical  History   London,  S age  Pablications  Ltd  
12-‐ 14  
14  
  
that could afford subscriptions, paid in advance. Instead, there were 
the newsbooks that were read aloud to groups and were sold on 
second-hand at a reduced price.  There was a difference between the 
corantos and the newsbooks: the first were conducted for profit, 
whereas the latter, although rewarding, were on the side of the 
Parliament and thus their end was political. The printed news 
prompted also a series of criticism as soon as they were less linked 
with the privilege and more with a more generic public and with 
profit. The criticism regarded also to the untrustworthiness of news 
with their exaggerations, inventions and vulgar novelty in order to 
achieve their goal. But it was just the profit that attracted publishers 
and printers to invest in it and they in order to survive on the market 
had to detect their own audience. All this, together with the account 
of contemporary stories published periodically, were the first 
experimentation of journalism. Another feature of English 
journalism in his first attempts was the fact that it was a product of 
the capital: London. 
Because of the authoritarian politics of the Tudors, the first regular 
news consisted of a foreign imports such as Mercurius Gallobelgicus 
published in Latin at half-yearly intervals at best. The name was due 
to the ancient messenger of the classical mythology that was the 
symbol of the quickness and business. It dealt with political and