Smart wars: strategies and future directions in the smartphone sector

Laurea liv.II (specialistica)

Facoltà: Economia

Autore: Fausto Pacicco Contatta »

Composta da 123 pagine.

 

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Table of Contents 1. Introduction .............................................................................................................................. 5 2. Strategic moves in a sector ....................................................................................................... 7 2.1. Industry Clockspeed ......................................................................................................... 7 2.2. Movement, Imitation and Position games: A framework................................................. 8 2.2.1. Barriers ...................................................................................................................... 9 2.2.2. Games of movement ................................................................................................ 12 2.2.3. Games of imitation .................................................................................................. 14 2.2.4. Games of position .................................................................................................... 17 2.3. Network effects .............................................................................................................. 21 2.4. The open source alternative ............................................................................................ 24 2.5. Patent litigations ............................................................................................................. 29 3. History of the smartphone sector ........................................................................................... 33 3.1. Phase 0: 1973-1991 - Concepts of what will be ............................................................. 33 3.2. Phase 1: 1992-1998 – Nokia, the leader ......................................................................... 35 3.3. Phase 2: 1999-2006 – The Nokia bias and the 3G ......................................................... 38 3.4. Phase 3: 1999-2006 – Just a little pinprick: BlackBerry ................................................ 43 3.5. Phase 4: 2007 – The bite from a bitten Apple: iPhone ................................................... 46 3.6. Phase 5: 2007 – The Google’s battle-bot: Android ........................................................ 52 4. Strategic analysis of companies within the sector .......................................................... 58 4.1. Apple .............................................................................................................................. 58 4.2. Google and Motorola ...................................................................................................... 62 4.3. Samsung ......................................................................................................................... 66 4.4. Microsoft and Nokia ....................................................................................................... 70 4.5. BlackBerry ..................................................................................................................... 74 4.6. Other companies ............................................................................................................. 77 5. The future of the sector .......................................................................................................... 81 5.1. What will come next? ..................................................................................................... 81 5.2. A word on brand influence ............................................................................................. 86 6. Conclusions ............................................................................................................................ 90 Acknowledgements ..................................................................................................................... 92 Referencies .................................................................................................................................. 93 Appendix ................................................................................................................................... 112

Indice della Tesi di Fausto Pacicco

Indice della tesi: Smart wars: strategies and  future directions in the smartphone sector, Pagina 2